While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.
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Why Some Brands Are Roasting Themselves
US Retail Sales Increase Again in April, Partly Lifted by Higher Prices
Join us for our next BoF Professional Masterclass on Wednesday, May 20, at 17:00 BST / 12:00 EDT as case study author Lei Takanashi and […]
Chanel CFO Philippe Blondiaux to Retire at Year’s End
Chanel chief finance officer Philippe Blondiaux is retiring at the end of the year, the French couture and beauty giant confirmed on Thursday, in the […]
Ralph Lauren’s Grip Loosens on Tennis
Ralph Lauren has been the standard bearer for fashion in tennis for decades. So it’s genuinely shocking that the company just lost its Australian Open […]