Influencer marketing represents a nearly $44 billion dollar industry that’s set to surpass traditional media, but a stigma around its personalities and economics still persists. Should it?
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Why Is ‘Influencer’ Still a Dirty Word?
Swatch Reports Better First-Half Sales but Misses Profit Forecasts
Swiss watchmaker Swatch Group reported improved first-half sales on Tuesday but missed profit forecasts as the owner of the Omega, Longines and Tissot watch brands […]
Mike Ashley’s Frasers Boosts Hugo Boss Stake to Over 30%
After crossing the 30 percent ownership threshold, Frasers is now required to make a mandatory takeover bid under German rules. Source link
Brazil’s Natura Revenue Drops on Lower Domestic Sales
The cosmetics maker said it is taking measures to restore growth in Brazil, including supply-chain adjustments and an acceleration in franchise store openings. Source link