Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work […]
Category: Fashion
The BoF Podcast | Leena Nair and Matthieu Blazy on Creativity and the Power of the Human Hand
Two years before they would work together at Chanel, the house’s chief executive officer and its future artistic director spoke at BoF VOICES — separately […]
In Defence of the Millennial Dream
Don’t mistake Everlane’s reported sale to Shein for a generational eulogy. The ideals the brand helped popularise — conscious, informed consumption — are still very […]
How Luxury Lost 50 Million Customers
Price hikes, diminished quality, growing inequality and the meaning of luxury itself were under the microscope at the FT’s Business of Luxury Summit this week […]
Has Fashion’s Exploitative Business Model Gotten Worse?
Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain […]
Shein’s Everlane Acquisition, Explained
It’s official: the fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the deal and what it means […]
What’s Behind Niche Perfume’s Culinary Turn
Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from […]
Richemont Sales Up 13% With Boost From Japan
The Daily Digest Newsletter The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional article of your choice, […]
How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability
Wholesale relationships that once offered a clear path to visibility for emerging designers now come with margin compression that many small brands cannot absorb. Direct-to-consumer […]
Master Perfumer Olivier Creed Has Died
The sixth-generation leader of the company and creator of the blockbuster Aventus perfume has died, the company confirmed on Wednesday. Source link