Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work as well.
Source link
Rihanna’s Puma Exit Proves the Celebrity Sneaker Bubble Has Burst
How Fragrantica Became the Internet’s Perfume Bible
One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy. Source link
Burberry’s Cautious Outlook Disappoints After Sales Boost
Accelerating sales at the British fashion brand showed Burberry CEO Joshua Schulman’s focus on signature scarves and trench coats is paying off. Source link
Gucci for the People: A Times Square Takeover
Demna’s revamp of the Italian mega-label came into further focus with a cruise show staged in the middle of New York’s iconic Times Square, reports […]