Desire for more refined niche fragrances and addictive ‘gourmand’ ingredients has led to the arrival of brands like Moëhr, which takes its scent cues from haute cuisine.
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What’s Behind Niche Perfume’s Culinary Turn
Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’
After more than two decades of oversize cases dominating wrists, watchmakers are pivoting to smaller diameters as younger consumers — particularly women in their 20s […]
Why Can’t Sneaker Brands Let Go of Nostalgia?
Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia. Source link
Why ‘POV Shopping’ Videos Are a Risk for Luxury
Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands […]