Category: Fashion

This week Priya Rao dives into one of fragrance’s biggest properties and why gourmand scents have gone bananas. Source link

The brand management firm will buy the denim label from owner Kontoor Brands for an initial $750 million ​payment ⁠and a potential $250 million earnout […]

Bolder styles are dominating footwear trends as brands aim to spark sales and shoppers look for pick-me-ups. Source link

The much-telegraphed potential merger fell apart after months of negotiations, the two companies confirmed on Thursday, as they face up to the limits of their […]

Once upon a time, having a cultural superstar under a brand’s umbrella was a huge win across fashion. Today, it’s clear that strategy doesn’t work […]

Two years before they would work together at Chanel, the house’s chief executive officer and its future artistic director spoke at BoF VOICES — separately […]

Don’t mistake Everlane’s reported sale to Shein for a generational eulogy. The ideals the brand helped popularise — conscious, informed consumption — are still very […]

Price hikes, diminished quality, growing inequality and the meaning of luxury itself were under the microscope at the FT’s Business of Luxury Summit this week […]

Shayeza Walid Shayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain […]

It’s official: the fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the deal and what it means […]