The Daily Digest Newsletter The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional article of your choice, […]
Category: Fashion
How RaiseFashion Prepares Independent Fashion Brands For AI Discoverability
Wholesale relationships that once offered a clear path to visibility for emerging designers now come with margin compression that many small brands cannot absorb. Direct-to-consumer […]
Master Perfumer Olivier Creed Has Died
The sixth-generation leader of the company and creator of the blockbuster Aventus perfume has died, the company confirmed on Wednesday. Source link
Oura Files Confidentially for IPO
Oura Health Oy, a maker of popular smart rings that track health, fitness and sleep, filed confidentially for a US initial public offering, according to […]
Estée Lauder Companies and Puig End M&A Talks
Discussions of a merger between the beauty giants have fallen through after reports that Charlotte Tilbury was renegotiating her contract. Source link
Zara Bets on Bad Bunny Once More in Brand Expansion Push
The Puerto Rican singer wore Zara during his Super Bowl performance and at the Met Gala this year. Now, the duo is partnering to launch […]
Nykaa Posts 27% Profit Surge on Strong Beauty Demand
The Indian retailer posted a near-fourfold jump in quarterly profit on Thursday, aided by its rollout of celebrity labels like Kay Beauty and Fenty Beauty. […]
The Debrief | Inside The Swatch x Audemars Piguet Global Frenzy
As Swatch and Audemars Piguet sparked a global retail frenzy over the weekend with a $400 plastic pocket watch, BoF’s Cathaleen Chen and Mimosa Spencer […]
Knowledge Report | Building Cultural Relevance on TikTok
To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the […]
AI Mockups of Fake Products Raise Real Questions for Brands
AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these […]