While most marketers ignore or suppress criticism, some are learning to harness negative reviews and poke fun at themselves to disarm haters and connect with Gen Z.
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Why Some Brands Are Roasting Themselves
Novo Nordisk Looks Beyond Weight Loss to Longevity and Aesthetics
Novo’s blockbuster drugs could pull it into buzzier areas of healthcare, chief executive Mike Doustdar said, as the Ozempic maker seeks to lessen its reliance […]
Legal or Not, the Peptide Boom Is Here
Once relegated to private Telegram and Discord groups and word-of-mouth transactions, popular wellness peptides are about to make their way into the mainstream. Please sign […]
Marc Jacobs Approaches a New Era
Jacobs’ latest runway show offered clues as to how the brand’s new owners WHP Global and G-III will work with one of America’s most influential […]