
Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia.
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Why Can’t Sneaker Brands Let Go of Nostalgia?

Reebok’s upcoming reissue of a mid-2000s shoe is a symptom of a bigger problem in the sneaker industry: its dependence on nostalgia.
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