
With its forthcoming reboot of classic 1990s scents like Grass and Om, the American retail giant is hoping to re-enter beauty with a contemporary twist on its old playbook.
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To Sell a Modern Perfume, Gap Turns to Nostalgia

With its forthcoming reboot of classic 1990s scents like Grass and Om, the American retail giant is hoping to re-enter beauty with a contemporary twist on its old playbook.
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