Livestream shopping has evolved beyond a marketing experiment, prompting beauty brands to rethink the intersection of content, community and commerce.
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The Future of Beauty Commerce Is Live
Worldview | Brazilian Fashion Set to Gain from Mercosur-EU Trade Deal
This week’s round-up of global markets fashion business news also features Iran’s retail crisis, Japanese department stores and China’s lacklustre May Day holiday spending. Source […]
Inside the Team Steering the Next Chapter of Lululemon’s Design Strategy
As the Vancouver-based performance apparel, footwear and accessories brand evolves its design playbook to meet the demands of a global consumer base, BoF sits down […]
Zara’s Elevation Push Lands in London
The Spanish fast-fashion giant’s newly renovated, tech-enabled Bond Street flagship reflects its steady effort to elevate its image as it works to set itself apart […]