Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the soccer royalty featured. But can it boost the brand’s standing in the sport?
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AI Is Ushering in a New Era for Product Search Source link
As beauty shoppers move fluidly between screens, stores, and AI-powered search, the brands pulling ahead are the ones connecting the dots — across data, channels […]
Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand. Source […]