As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.
The Daily Digest Newsletter The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional article of your choice, […]
In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s attention. But it’s a risky […]
As content and entertainment become increasingly central to brands’ marketing strategies, companies from Gap to E.l.f. are broadening the talent pool, considering everyone from entertainment […]