
Once bottom feeders, players like Authentic Brands Group, WHP Global and Bluestar Alliance are targeting premium, culturally relevant brands, from Off-White to Marc Jacobs.
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Explainer: How Brand Management Firms Are Moving Upmarket

Once bottom feeders, players like Authentic Brands Group, WHP Global and Bluestar Alliance are targeting premium, culturally relevant brands, from Off-White to Marc Jacobs.
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