When we published our first case study on sports marketing in 2023, brands were still in the early days of recognising the power of sports as a venue for connecting with consumers.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice.
Or get in touch at support@businessoffashion.com
if you experience difficulties.
Prequel, the skincare line developed by dermatologist Dr. Samantha Ellis has appointed Nathalie Kristo as chief executive officer, and Toral Patel as chief marketing officer, […]
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise […]
Indonesia has fallen from second to fourth place in the global halal beauty market, as local brands face consumer trust issues and international competition for […]