Mco Beauty’s newest launch, crafted with precisely the same formula as its pricier forebear, Urban Decay, showcases an evolving strategy for ‘dupe’ brands.
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Beauty Enters Its ‘Superdupe’ Era
Sephora CEO Guillaume Motte on Creating Demand and Scaling Desire
Speaking onstage at The Business of Beauty Global Forum, Sephora’s chief executive Guillaume Motte shared how the world’s most influential beauty retailer differentiates its offering […]
Mike Ashley’s Frasers Follows Hugo Boss Bid With Offer for Accent Group
In his second takeover bid in a week, retail billionaire Ashley has offered to purchase the remainder of Frasers’ stake in an Australian footwear business […]
Can a Hollywood Hairstylist Sell Cool-Girl Hair To the Masses?
Mara Roszak spent her career styling the hair of starlets like Emma Stone and Zoe Saldaña. Now, through her hair line Rōz, she hopes to […]