The Magnum Ice Cream Company has invested in a manufacturing site in Europe to meet demand for smaller products.
The group said the “strategically important” site in Hungary will make the “bite-sized” Magnum Bonbons.
In a statement, TMICC said consumers were looking for “shareable indulgence”.
The company has invested Ft4bn (€10m) to install a new production line at the site in Veszprém, a city in western Hungary.
Péter Konecsni, the general manager for TMICC’s business in Hungary, said “The ice cream category is increasingly shaped by innovation in formats and consumption occasions, making ice-cream a year-round snacking choice. Investments like this allow us to translate category‑defining ideas into scalable solutions that support long‑term growth across European markets.”
The Veszprém facility, which employs more than 500 staff, supplies customers in Hungary and undisclosed markets in Europe. Just Food has asked for further details.
TMICC, which has 35 factories, is looking for up to €380m in “gross savings” from a supply-chain programme in “the medium term”, according to a presentation issued in October.
The company wants to make its procurement more efficient and spark a “step change” in the productivity of its manufacturing.
TMICC is also targeting €70-100m in gross savings from moves to cut overheads. The group has said the cost of being a standalone company is lower than operating as a division within Unilever.
The Solero maker is also aiming for €30-50m in gross savings from “tech-enabled productivity”.
In total, the gross savings amount to a maximum of €530m. TMICC said it had secured around €150m during 2024 and the first half of 2025.
In November, as part of the overall programme, TMICC set out plans to up capacity and boost efficiency at a factory in the UK.
As part of the £50m ($65.6m) project, The Magnum Ice Cream Company (TMICC) will install two new production lines, replace an existing line and rebuild the site’s mix plant.
The facility in Gloucester in south-west England supplies customers in the UK and in continental Europe.
“Magnum invests in “bite-size” production” was originally created and published by Just Food, a GlobalData owned brand.
