Brazilian Outlook

Opinion: Beauty Inflation Is Hair Care’s Opportunity



The beauty industry is experiencing a new wave of demand for affordable treats, from mini-sized cosmetics to cheaper body mists, and salon-grade hair treatments used at home are emerging as a key part of the trend. Men and women are fashioning glossier barnets as the antidote to tough times, with a healthy scalp and stylish tresses becoming the new perfect pout or mood-boosting scent.

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