Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the soccer royalty featured. But can it boost the brand’s standing in the sport?
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This week, Priya Rao has an interview with the most-talked-about founder in beauty, and dives into Swan’s viral bachelorette partnership. Source link
The company rejected the overtures of founder Wilson to install new board members and set a shareholder vote for June. Source link
The appointment comes as the retailer doubles down on its ‘fashiontainment’ strategy to bridge the gap between apparel and pop culture. Source link