Five years after #RushTok first went viral, brands are no longer content to just sit back and hope for their own viral moment — they’ve taken to orchestrating them themselves.
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The company founded by Japanese streetwear pioneer Nigo is set to purchase the brand of his longtime friend and fellow innovator, Jun Takahashi. Source link
Editors are betting on deeper storytelling, industry access and new personalities as they compete for eyeballs with online creators. Source link
In the newly minted role, Nguyen will oversee entertainment, sports and brand partnerships, while continuing to lead Skims’ global communications. Source link