Despite setting a monumentally high bar for brand collaborations, Roan has committed a long-term, global deal with the Lauder-owned cosmetics label. Source link
Category: Fashion
MAC, Chappell Roan and the Power of Polarisation in Marketing
In the wake of the announcement that the Gen Z pop star would become the latest face of MAC Cosmetics, some of her fans criticised […]
Kering Names Gianfranco D’Attis CEO of McQueen
The former Prada chief will be charged with piloting the restructuring and repositioning of the label founded by Lee Alexander McQueen as Kering CEO Luca […]
Recho Omondi on How Brands Can Navigate the ‘TikTok City’
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and […]
China’s Shoppers Are Buying Luxury Again
Chinese consumers are showing signs of a renewed appetite for high-end beauty and fashion products, a rare bright spot for global luxury brands after years […]
Bridgepoint Group to Acquire Obagi Medical
The UK firm investment firm has agreed to purchase the clinical skincare label from Waldencast for $460 million, with co-founders Michel Brousset and Hind Sebti […]
How Books Became Fashion’s Favourite Flex
Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge and taste in an age […]
Why Influencers Are Infiltrating the Masthead
Legacy titles and digital upstarts alike are flailing at a time when influencers are more powerful than ever. Refinery29 is the latest publication betting that […]
The Executive Briefing: Saks in Crisis; The Battle for Lululemon; A Holiday Shopping Miracle
America’s largest department store operator is on the brink, Lululemon’s founder is making moves and GLP-1 pills promise to shake up fashion this year. Read […]
How Ronald Lauder Encouraged Trump to Pursue Greenland
One day during his first term, Donald Trump summoned a top aide to discuss a new idea. “Trump called me down to the Oval Office,” […]