Talon.One’s ‘Creative Currencies in Promotions’ explores how brands are moving beyond traditional discounting and using promotions to create stronger customer engagement, emotional connection and long-term […]
Category: Fashion
In Paris, a Search for Lightness
Featherlight suits at Jonathan Anderson’s Dior and parachute tops at Anthony Vaccarello’s Saint Laurent provided a welcome weightlessness as the Paris menswear shows kicked off […]
Nike Hires Pfizer’s Denton to Take Over for Departing CFO
David Denton will take over on Aug. 17, succeeding Matthew Friend. Source link
The Debrief | Why Activewear Consumers Are Looking Beyond Lululemon
As growth slows across activewear, brands like Set Active, 437 and Oner Active are gaining momentum with a new generation of consumers. The Debrief examines […]
UK Bans ‘Recycled’ Clothing Ads From Adidas, Uniqlo and Calvin Klein
Ads for Calvin Klein, Adidas and Uniqlo promoting “recycled” clothing and shoes have been banned by the UK watchdog after the advertisers were unable to […]
How a Magazine Becomes a Lifestyle Brand
Kinfolk, the quintessential Millennial lifestyle quarterly, is betting it can translate its aspirational aesthetics into a multicategory consumer brand — starting with a fragrance line […]
Announcing Nahmias and Polo Luxury on BoF Careers
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion and beauty talent. Source link
The Independents Acquires Production Firm Phantasm Group
The latest in The Independents’ agency acquisition spree, the Paris-based firm will bring its film and campaign production capabilities to the group at a time […]
How Edition Hotels Is Winning Over the Next Generation of Luxury Travellers
Marriott International’s Edition brand has expanded into new destinations and experiential offerings to meet the shifting demands of affluent travellers. Source link
Worldview | China’s 618 Festival Sees E-commerce Growth Stall
This week’s round-up of global markets fashion business news also features Panama’s luxury malls, Polish retail giant LPP and the Indian textile exporters hoping a […]