The fast-growing Swiss running brand plans to leverage its robotic manufacturing to disrupt a lucrative soccer lifestyle market currently dominated by Nike and Adidas.
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Mid-World Cup, On Eyes Entry Into Football
In Stockholm, Exploring New Frontiers in E-Commerce
Executives from H&M, Arket and Fjällräven, among others, joined BoF Insights and Amazon Fashion and Sports in Stockholm for a presentation exploring the next phase […]
Five Top CEOs Will Take the Stage at BoF VOICES 2026
In five separate, in-depth conversations, Kering’s Luca de Meo, LVMH’s Sidney Toledano, Levi’s Michelle Gass, Tapestry’s Joanne Crevoiserat and Saks Global’s Geoffroy van Raemdonck will […]
Why Beauty Brands Can’t Afford to Ignore TikTok Shop
Most beauty brands that sign an A-list celebrity as a brand ambassador tend to focus on photo shoots and social media mentions. But the team […]