As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and culture-creating.
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How Luxury Can Stay on Top as Every Brand Moves Upmarket
BoF Professional Masterclass | The New Hype Playbook: From Drops to Stories
Hype is associated with the worlds of streetwear and sneakers, but every brand needs to understand it. The ability to generate genuine, contagious excitement around […]
Is Blush’s Moment Fading?
Blush catapulted in sales growth over the past three years, earning its chops as a serious complexion product. Now it appears to be reaching a […]
Beauty Brands Want to Own Their Space. It’ll Cost Them.
Wander around the fashionable neighbourhoods of New York, London, Paris, Seoul or Tokyo and you’ll notice the typical assortment of designer fashion boutiques, matcha cafés […]