One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy.
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How Fragrantica Became the Internet’s Perfume Bible
Can a Buzzy Audemars Piguet Tie-up Boost Swatch?
As fans camp out in front of stores for the “Royal Pop” collaboration, analysts weigh in on the collaboration’s potential. Source link
Can Beauty’s Giants Turn AI Hype Into Sales?
As L’Oréal announces an AI-assisted product development partnership with Nvidia, beauty conglomerates are struggling to quantify the technology’s return on investment. Source link
Beauty Is Inherently Political. In 2026, That’s a Problem.
This week, Priya Rao goes into it all: apolitical beauty brands, Armani sale rumours, Skky Partners’ undoing and more. Source link