Influencers know their audiences want dupes. Fashion brands hate when they share them. It’s created a new tension that speaks to the shifting dynamics in the creator economy today.
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The Tricky Business of Dupe-Fluencing
Gucci, Dior, Burberry: A Tale of Three Turnarounds
Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction. Source […]
A.P.C. Names New Artistic Director Amid Flux
Ludivine Poiblanc is taking the creative reins at the brand founded by Jean Touitou six months after majority shareholder L Catterton installed Stephanie Phair as […]
What Makes a Beauty Experience Last Forever?
In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more […]