In 2019, Jaimee Lupton was building her first beauty brand, Monday Haircare, with an assist from her boyfriend Nick Mowbray, the co-founder and chief executive of the multibillion-dollar toy company Zuru Group. Monday — a hair care label with salon-quality formulas at drugstore prices — needed a splashy ambassador. Lupton, who had built a career in luxury PR and communications in Australia, approached Blake Lively, whom she met through the actress’s management and who politely declined. Recently, Lupton asked her why.
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